Meet Smiley – Spreading Joy, One Smile at a Time

From a Spark of Joy to a Canadian Icon

Smiley’s Origin Story

Once upon a time, a tiny sparkle appeared during the first sunrise of July in the charming lakeside town of Toothberry Falls, nestled somewhere between the Rockies and a Tim Hortons.

That sparkle came from a single drop of maple syrup that had fallen onto a toothbrush left overnight during a campfire sleepover. As it mixed with the soft glow of the Northern Lights and the laughter of kids roasting marshmallows… Smiley was born.

Not quite a tooth. Not quite a person. But something in between — a gentle-hearted, high-energy, mega-empath mascot with a face made of pure joy and a mission as clear as his favourite mouthwash: “I will make you smile — wherever, whenever, however.”

Smiley’s Mission

Smiley’s mission is clear: to spread happiness, foster connection, and create authentic, meaningful interactions that make everyone smile. Whether through simple acts of kindness, attending community events, or just showing up with a good vibe, Smiley’s presence brings light and warmth to all.

What Guides Every Smile

Smiley brings 123Dentist’s values to life in a fun and relatable way:

• Patient-Centered Care: Through playful interactions and encouragement, he helps families feel safe, comfortable, and cared for.
• Teamwork and Collaboration: From cheering on colleagues to joining in activities, Smiley fosters inclusion, fun, and togetherness.
• Innovation and Growth: Always exploring new adventures and ways to bring joy, he inspires creativity and curiosity—mirroring 123Dentist’s embrace of new ideas.
• Community and Connection: Smiley spreads positivity and kindness, reflecting 123Dentist’s commitment to meaningful relationships inside and outside the organization.
• Heart-Centered Leadership: With empathy and warmth, he leads by example, encouraging care, understanding, and authentic interactions.

A Message Straight from the Smile Expert

Every smile tells a story, and I’m here to make those stories brighter, braver, and full of happiness for families across Canada!

Spot Smiley Across Canada

Smiley’s joyful presence spans the nation:

• In Clinics: Window decals, posters, stickers, candy jars, and bouncy balls to brighten visits
• Out and About: Billboards, transit ads, and public displays
• In Media: Commercials, social media, and radio appearances
• At Conferences: Adding joy to dental industry gatherings
• 123Dentist Events: Bringing warmth to community-focused events
• Merch & Swag: On t-shirts, stationery, and other 123Dentist items for fans of all ages

Proudly Local, Totally Joyful

 Smiley celebrates his Canadian roots:

• Loves hockey, winter sports, and friendly rivalries
• Enjoys maple syrup, snow adventures, and iconic Canadian landmarks
• Brings warmth and joy to every Canadian interaction

Every Smile Tells a Story

Smiley reminds us that healthy smiles come from joy, connection, and care. Celebrate every smile! Find a 123Dentist clinic near you to see how Smiley makes every visit brighter, braver, and full of smiles.